Highlights in figures
2021
Employees worldwide
€1,548.5
MILLION REPORTED CONSOLIDATED SALES IN 2022/23
About the Group
MAJOR MILESTONES IN THE GROUP’S HISTORY
The Rémy Cointreau group, whose charentaise origins date back to 1724, is the result of the merger in 1990 of the holding companies of the Hériard Dubreuil and Cointreau families, which controlled E. Rémy Martin & C° SA and Cointreau & Cie SA respectively. It is also the result of successive alliances between companies operating in the same Wines and Spirits business segment.
- Rémy Cointreau at the Super Bowl
- Creation of Maison Psyché
- A new bottle for Cointreau
- Our history through time
Group news
Rémy Cointreau strengthens its presence at the Super Bowl
For the third year running, the Group was part of one of the most watched events in the sporting calendar. After Cointreau in 2021 and The Botanist last year, iconic Rémy Martin cognac made its début at the greatest TV event in the United States. During the Super Bowl LVII, the brand launched its “Inch by Inch” campaign featuring cultural icon and world tennis champion Serena Williams who played the role of coach in reference to the emblematic American football movie, Any Given Sunday.
The campaign was broadcast during Super Bowl LVII, held on 12 February in Glendale (Arizona). This televised sporting event attracted more than 115.1 million viewers*, the highest audience in the history of this competition.
The following performance indicators validate this ambitious communications choice: 11.1 billion impressions, 1,538 press articles, 68,000 engagements more than 3,000 mentions on social media, as well as 6.7 million views on the Rémy Martin YouTube account.
*Source: Nielsen, May 2023
115.1
Million viewers
The following performance indicators validate this ambitious communications choice: 11.1 billion impressions, 1,538 press articles, 68,000 engagements more than 3,000 mentions on social media, as well as 6.7 million views on the Rémy Martin YouTube account.
*Source: Nielsen, May 2023
Group news
Creation of Maison Psyché
The Group is writing a new chapter in its story with the creation of a “Maison de Haute Parfumerie”: Maison Psyché. This is a bold move by Rémy Cointreau which brings together ancestral savoir-faire of parfumerie and spirits to produce new accords and open unexplored vistas. Baptiste Loiseau, the cellar master at Maison Rémy Martin and Sophie Labbé, head Perfumer at Firmenich, have composed five exceptional fragrances that have rested for a long time in barrels in the cellars of Maison Rémy Martin, in Cognac. An exceptional fragrance deserves an exceptional showcase. Maison Psyché fragrance bottles are genuine treasures: in Baccarat crystal, adorned with gold – some are even studded with diamonds -, numbered and available in very limited quantities. Discovering them will be a unique experience for the exclusive lucky few.
Group news
140 years after its creation, Cointreau redesigns its iconic bottle
It has been 140 years in the waiting: Cointreau now has a new bottle. While remaining true to the famous square shape, the new Cointreau bottle is taller and more majestic than ever, with a longer neck. It has the same weight but is now made from two-thirds recycled glass, in line with the Group’s CSR goals.
The new Cointreau l'Unique bottle retains the essentials, embodying contemporary French elegance.
The label is larger and more visual. It features an orange for the first time as well as the original distillery drawing. Finally, a QR code is used to access the website and some 400 cocktail recipes that include Cointreau as their essential ingredient. Several international events have been organised, from England to Australia, for the launch.
Group highlights
Our history through time
1703
Creation of Mount Gay Rum in Barbados
1724
Establishment of The Maison Rémy Martin Cognac
1849
Creation of Cointreau & Cie by the Cointreau brothers
1881
Creation of the Bruichladdich Distillery in Islay
1888
Creation of the Metaxa brand
1924
Acquisition by André Renaud of E. Rémy Martin & C° SA
1965
André Hériard Dubreuil takes over from his-fatherin-law, André Renaud
1966
Creation of Rémy Martin’s international distribution network
1980
Creation by Rémy Martin of the French-Chinese joint venture Dynasty Winery in partnership with the city of Tianjin (China)
1985-1988
Acquisition by the Rémy Martin group of Piper-Heidsieck Champagne
1986
Creation of the Passoã brand
1989
Acquisition of Mount Gay Rum by the Rémy Martin group
1990
Transfer by Pavis SA of Rémy Martin shares to Cointreau & Cie SA
1991
Adoption by the Group of the corporate name of Rémy Cointreau
1998
Dominique Hériard Dubreuil becomes Chairwoman of the Rémy Cointreau group
1999
Establishment of the Maxxium distribution jointventure with three partners, the Rémy Cointreau group, the Edrington group and Jim Beam Brands Worldwide (Fortune Brands)
2000
Acquisition of Bols Royal Distilleries including, in particular, the Bols and Metaxa brands
2001
Vin & Sprit joins the Maxxium network as its fourth partner
2005
Initial public offering of Dynasty Fine Wines Group on the Hong Kong Stock Exchange. Disposal of Bols’ Polish operations to CEDC
2006
Disposal of the Dutch and Italian Liqueurs & Spirits operations. Decision by Rémy Cointreau to resume full control over its distribution by March 2009
2008
Creation of a proprietary distribution structure
2009
30 March: Rémy Cointreau exits the Maxxium distribution joint venture. 1 April: Rémy Cointreau controls 80% of its distribution
2011
8 July: Rémy Cointreau sells its Champagne division to EPI
2012
3 September: acquisition of the Bruichladdich Distillery, which produces single malt whiskies on the isle of Islay in Scotland. 20 November: François Hériard Dubreuil becomes Chairman of the Rémy Cointreau group. 18 December: acquisition of the cognac company Larsen
2013
30 August: disposal of Larsen to the Finnish Altia group
2015
27 October: disposal of Izarra to Spirited Brands 2016
2016
1 December: set-up of a joint-venture for the activities of Passoã
2017
5 January: acquisition of The Domaine des Hautes Glaces distillery, which produces single malt whiskies in the French Alps. 6 January: acquisition of the Westland distillery, which produces single malt whiskies in the state of Washington, US. 1 October: Marc Hériard Dubreuil becomes Chairman of the Rémy Cointreau group
2019
1 April: Rémy Cointreau sells its distribution subsidiaries in the Czech Republic and Slovakia
2020
30 April: Rémy Cointreau acquires the Cognac Maison J.R. Brillet. 16 October: Rémy Cointreau acquires the Maison of champagne Telmont
2022
21 July, Marie-Amélie de Leusse becomes Chairwoman of the Rémy Cointreau group
1703
2023