Grappe de raisin vu de près
Highlights in figures
Employees worldwide
About the Group

The Rémy Cointreau group, whose charentaise origins date back to 1724, is the result of the merger in 1990 of the holding companies of the Hériard Dubreuil and Cointreau families, which controlled E. Rémy Martin & C° SA and Cointreau & Cie SA respectively. It is also the result of successive alliances between companies operating in the same Wines and Spirits business segment.

Group news
Rémy Cointreau strengthens its presence at the Super Bowl
For the third year running, the Group was part of one of the most watched events in the sporting calendar. After Cointreau in 2021 and The Botanist last year, iconic Rémy Martin cognac made its début at the greatest TV event in the United States. During the Super Bowl LVII, the brand launched its “Inch by Inch” campaign featuring cultural icon and world tennis champion Serena Williams who played the role of coach in reference to the emblematic American football movie, Any Given Sunday.
Million viewers
The campaign was broadcast during Super Bowl LVII, held on 12 February in Glendale (Arizona). This televised sporting event attracted more than 115.1 million viewers*, the highest audience in the history of this competition.

The following performance indicators validate this ambitious communications choice: 11.1 billion impressions, 1,538 press articles, 68,000 engagements more than 3,000 mentions on social media, as well as 6.7 million views on the Rémy Martin YouTube account.

*Source: Nielsen, May 2023
Rémy Martin Super Bowl
Focus sur étiquettes de bouteilles Rémy Martin
Group news
Creation of Maison Psyché
The Group is writing a new chapter in its story with the creation of a “Maison de Haute Parfumerie”: Maison Psyché. This is a bold move by Rémy Cointreau which brings together ancestral savoir-faire of parfumerie and spirits to produce new accords and open unexplored vistas. Baptiste Loiseau, the cellar master at Maison Rémy Martin and Sophie Labbé, head Perfumer at Firmenich, have composed five exceptional fragrances that have rested for a long time in barrels in the cellars of Maison Rémy Martin, in Cognac. An exceptional fragrance deserves an exceptional showcase. Maison Psyché fragrance bottles are genuine treasures: in Baccarat crystal, adorned with gold – some are even studded with diamonds -, numbered and available in very limited quantities. Discovering them will be a unique experience for the exclusive lucky few.
Maison Psyché perfume bottles
Maison Psyché bottle on a table
Painted perfume bottle
Group news
140 years after its creation, Cointreau redesigns its iconic bottle
It has been 140 years in the waiting: Cointreau now has a new bottle. While remaining true to the famous square shape, the new Cointreau bottle is taller and more majestic than ever, with a longer neck. It has the same weight but is now made from two-thirds recycled glass, in line with the Group’s CSR goals.
The new Cointreau l'Unique bottle retains the essentials, embodying contemporary French elegance.
The label is larger and more visual. It features an orange for the first time as well as the original distillery drawing. Finally, a QR code is used to access the website and some 400 cocktail recipes that include Cointreau as their essential ingredient. Several international events have been organised, from England to Australia, for the launch.
Hand holding a bottle of Cointreau
Cointreau bottle and orange