“2025-2026 marked a pivotal period for Rémy Cointreau on multiple fronts.”
Marie-Amélie de Leusse, Chairwoman of Rémy Cointreau’s Board of Directors
First and foremost, I wish to commend the unshakable commitment of all our teams who, throughout the past year, demonstrated remarkable dedication amid a highly challenging market landscape. In 2025, we launched, with our characteristic resolve, a new strategic initiative, led by Franck Marilly, who joined us in June as Group CEO. With over three decades of experience and a proven track record of leadership within globally renowned luxury and beauty enterprises, Franck brings to Rémy Cointreau profound expertise in navigating international markets. From his very first day, he initiated an independent, rigorous assessment. This impartial evaluation has been instrumental in shaping the core pillars of our transformation, RC Forward, and rolling out our first initiatives.
“In 2025, we embarked on a new strategic initiative with our characteristic resolve.”
While Rémy Cointreau has developed its business model over many years, the renewed strategic and organizational drive we have started on – fully endorsed by the Board and underpinned by the renewed confidence of our shareholders – is fully aligned with our core values. Our Maisons are exceptional environments, steeped in tradition and nurtured by terroir, and our products are crafted through a constant commitment to excellence. Our multifaceted expertise, passed down through successive generations, embodies both a profound responsibility and a source of inspiration.
We operate in a dynamic and often volatile environment, shaped by economic and geopolitical uncertainties. To navigate this landscape with assuredness and agility, it is essential to have a resilient, well-structured framework coupled with long-term vision. This is precisely the strength that Rémy Cointreau’s executive leadership brings within the context of a family-operated enterprise such as ours.
“To navigate this landscape with assuredness and agility, it is essential to have a resilient, well-structured framework coupled with long-term vision.”
Formally established by the transformation plan RC Forward, the strategic vision presented by Franck Marilly and his team sets the Group on a decisive path to evolution, driven by market expansion and unlocking the full potential of our brands. This new phase in our storied legacy will enable us to leverage even more effectively the qualities that define our uniqueness. Rémy Cointreau’s intangible assets are vast: we steward an exceptional brand portfolio, crafted by teams with globally recognized savoir-faire, deeply invested in and proud of “their Maisons.” Additionally, one of our key advantages lies in having embraced the concept of “sustainable exception” early on. Our CSR pioneering strategy clearly sets us apart. These are solid foundations upon which we can build our new strategic plan with confidence.
“One of our key advantages lies in having embraced the concept of ‘sustainable exception’ early on.”
We are convinced that a resilient future is built on enduring values. Honoring what we have meticulously cultivated over centuries and building upon this remarkable legacy forms the cornerstone of our family commitment. Safeguarding and transmitting our heritage, while continuously reinventing our methods to foster innovation and sustainable growth – respectful of people, the environment and the passage of time – is a challenge well within our grasp.
