2024-2025: A year of hospitality

Reopening the historic house
Rémy Martin – France, Cognac

Rémy Martin marked its 300th anniversary with a major milestone: the reopening of its historic house in Cognac after a three-year renovation project. Brought to life by local artisans and world-renowned artists, the new space seamlessly blends the Maison’s enduring legacy with a bold celebration of its modernity. As visitors embark on a journey around the elegant residence, they discover street art along an indoor passage, the historic still in the Isly spirits storehouse, and the Rémy Martin and LOUIS XIII boutiques.

The Drop: a journey and a unique experience
LOUIS XIII

This year, LOUIS XIII took refinement to the next level by launching a new personalization service for its mini-flask, The Drop, allowing customers to have their initials engraved directly on the flask at its boutiques. The Maison also released a series of limited-edition coffrets, available in boutiques, celebrating each country’s traditional culture and festivities. Meticulously hand-decorated by local master artisans, these coffrets showcase LOUIS XIII’s commitment to the highest standards of craftsmanship.

The welcoming legacy
of a timeless family house
Belle de Brillet – France, Cognac

The newly renovated Maison Brillet house is set to become a must-visit destination on the spirits tourism trail in Charente. Visitors can discover the secrets of crafting the renowned Belle de Brillet on a brand-new tour, complete with culinary and cocktail workshops in a uniquely enchanting and picturesque setting.
A typical cognac building featuring a living area, a spirit storehouse, a distillery and a vineyard, La Maison Brillet is still inhabited by the family and a perfectly preserved setting where visitors can explore the brand’s story in depth.

‘Unique’ feedback from ten 2025 Margarita Challenge finalists
Cointreau – France, Angers

The 4th Cointreau Margarita Challenge brought together ten finalist bartenders from across the globe for a unique experience at La Richardière – the family historic birthplace of the iconic liqueur. During this four-day event, these guests had the opportunity to visit the distillery and take part in a masterclass led by the Maison’s Master Distiller, Carole Quinton, after which they put their skills to the test in a series of challenges to determine this year’s competition winner. Widely shared on social media, this event has cemented its place as a must-attend on the global cocktail calendar, delivering unprecedented brand visibility.

Musical Saturdays at the Carré Cointreau
Cointreau – France, Angers

In a tribute to the Maison’s founder (and music enthusiast) Édouard Cointreau, the Carré Cointreau hosted a series of classical concerts in partnership with the Orchestre d’Harmonie of the City of Angers. During these “musical Saturdays”, visitors explored the distillery to the sound of five musical ensembles. They turned each space into a stage and created a lively fusion of music, heritage, and oranges.

Living heritage
METAXA – Greece, Samos Island

The new METAXA Brand Home, LIKNON, on the Greek island of Samos welcomed its first summer visitors. This multi-award-winning architectural complex, designed in harmony with nature and the vineyards, attracted over 3,500 visitors from around the world. Quickly earning a 4.8/5 rating on Google and TripAdvisor, this immersive experience included walks in the organic vineyard, the chance to explore the heritage of METAXA and the Samos muscat, along with tastings.

Exclusive VIP experiences for an exceptional liqueur
METAXA – Greece, Athens

The Athens Bar Show is a key fixture in the global hospitality calendar. During the last Athens Bar Show in November 2024, METAXA invited bartenders from across Europe – METAXA 12 competition finalists, industry legends, and influencers – for VIP tours.
Highlights included the exclusive, invitation-only METAXA Cellar Experience, led by Cellar Master Konstantinos Kalpaxidis, and the launch of the METAXA 12 Stars Zeus edition attended by 700 guests.
Professionals had countless chances to explore what makes METAXA truly unique and how its versatile products add a “Greek touch” to any cocktail creation.

New experiences: Historic dinner and rum & chocolate pairings
Mount Gay – Barbados, Saint Lucy

In 2024, Mount Gay created two new experiences for distillery visitors. The “Rum & Chocolate pairing tour” invites guests to enjoy four expertly chosen pairings while being guided through the history and heritage of Mount Gay Rum. “Historic Dinner” private evenings hosted by a chef, a bartender, and an ambassador welcome up to ten guests at the distillery for a unique journey through the senses, perfectly blending rum and gastronomy.

Limited-Edition Grand Blend dinner at the iconic Savoy Hotel
St-Rémy – United-Kingdom, London

In November 2024, the limited-edition S^t-Rémy Grand Blend was unveiled at an exclusive event in London’s prestigious palace, the Savoy. The dinner was run by Michelin-starred chef Pascal Favre d’Anne and attended by local influencers as well as lifestyle and food journalists. The pairings crafted by the chef celebrated the unique character of each of S^t-Rémy Grand Blend’s five eaux-de-vie, harmoniously combined to create a rich and balanced brandy.

A groundbreaking forum in Champagne
Telmont – France, Damery

Telmont’s hospitality is breaking new ground, driven by its pledge: “In the Name of Mother Nature”. A prime example of this approach is the inaugural European ROA forum hosted in October 2024 at the Telmont Champagne house in Damery, in partnership with the Regenerative Organic Alliance (ROA).
Bringing together 100 experts and winegrowers to discuss transforming practices, this event marks a milestone for debate on these topics in Champagne.

A unique festival for an extraordinary island
Bruichladdich – Scotland, Isle of Islay

Islay’s Fèis Ìle, held each May for roughly ten days, attracts some 10,000 whisky enthusiasts worldwide, tripling the island’s population.
The festival starts with “Rock’ndaal” at the Bruichladdich distillery, where 3,000 guests fill the courtyard for a day of whisky, food, music, and festivities.
Another festival highlight is a masterclass led by Master Distiller Adam Hannet, limited to just 250 guests.

Immersive experiences
for the public and VIPs
Bruichladdich – Scotland, Isle of Islay

Over 22,000 whisky and gin enthusiasts visited the Bruichladdich distillery in 2024. Some 8,500 of them toured the distillery with the Islay Experience team and took part in tastings and cocktail workshops.
Over 300 VIPs, including press, media, and distribution partners, attended the distillery’s academies. This immersive program offers an insight into the workings of the distillery and its team – an experience they can then share with markets worldwide.

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A milestone for whisky and book enthusiasts
Hautes Glaces – France, Cornillon-en-Trièves

Frédéric Revol, founder of Hautes Glaces, was invited to write a book chronicling the brand’s fifteen-year journey by publishing company Terre Vivante. A stunning volume mixing narrative and photos, “Whisky de montagne: la terre, la graine et le goût” was the top pick of the Grand Prix du Livre SPIRIT judges. A series of events – meetings, tastings, and book signings – was held to mark its release in October 2024, during an exclusive evening in the Domaine barn, and then in several French towns and cities.

A journey of discovery deep in the Alps
Hautes Glaces – France, Cornillon-en-Trièves

Throughout summer 2024, Hautes Glaces welcomed guests for a series of engaging cultural and cultural events centred around live performances.
These experiences took visitors on a journey of sensory discovery as they explored the rich diversity of the terroir in the company of local enthusiasts who craft Hautes Glaces whiskies and cultivate the land in Trièves. An immersive tour of a unique farm and organic distillery at the heart of the Alps.

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Welcoming 10,000 whisky enthusiasts
Westland – United States & Pacific Northwest

Over 10,000 people enjoyed a Westland whisky tasting experience this year. From its home region in the Pacific Northwest to the liveliest bars across the US, Westland distillery brings people together – hosts, strangers, friends, and kindred spirits.

The brand launched the “Westland Cocktail Collective” in 2024, gathering seven of the nation’s top bartenders in a stunning wooden house by the Pacific for three days of exploration, discussion, and cocktail crafting.

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