Aller au contenu

ANNUAL REPORT2023-2024

Brand of the Year

Rémy Martin

2024 marks an extraordinary milestone for the Maison Rémy Martin,
which celebrates 300 years of creating exceptional cognacs.

Uniting past, present and future under the slogan “we dream forward”, the house founded in 1724 launched its tercentenary celebrations with a range of year-end limited editions on the theme of 300 years, featuring the iconic centaur with its javelin pointing to the future. In January 2024, it also unveiled an exceptional product, the Coupe 300th Anniversary, a true symbol of its heritage and excellence over three centuries. Lastly, in the heart of Cognac, Rémy Martin celebrated the reopening of its historic house in April 2024, with many other surprises to be unveiled throughout the year.

300 years of excellence

Mask Group (2)
1724

Birth of the Maison of Rémy Martin: a Cognac winegrower starts selling cognac under his own name.

1738

King Louis XV of France grants Rémy Martin the rare right to plant new vines, in recognition of the excellence of its cognacs.

1870

Paul-Émile Rémy Martin chooses the centaur as the emblem of the Maison.

1910

Two families join forces: André Renaud, lawyer and farmer, joins forces with Paul-Émile Rémy Martin II, and together they develop the full potential of the Maison.

1924

André Renaud becomes Chairman of the Maison.

1927

Launch of Rémy Martin VSOP Fine Champagne by blending growths from Grande and Petite Champagne, an immediate success due to the impeccable quality of its eaux-de-vie.

1938

Fine Champagne is legally recognised.

1948

André Renaud decides that the Maison will exclusively produce cognac from Grande and Petite Champagne growths.

1965

André Renaud’s son-in-law, André Hériard Dubreuil, takes over as Chairman and launches a visionary partnership with winegrowers, now known as Alliance Fine Champagne.

1981

Launch of Rémy Martin XO, the Cellar Master’s signature.

1985

Launch of Rémy Martin Club, an intense, multi-faceted blend combining fruity, spicy and candied aromas for lovers of multi-dimensional experiences.

1997

Launch of 1738 Accord Royal, in honour of the royal privilege granted to Rémy Martin by King Louis XV of France.

2003

Pierrette Trichet becomes the first woman to be appointed Cellar Master of a major cognac House.

2007

The Rémy Martin estates are certified “agriculture raisonnée”.

2012

The Rémy Martin estates are the first winegrowing estates in the Charente region (and sixth in France) to obtain the “High Environmental Value” (HEV) certification.

2014

Baptiste Loiseau becomes Cellar Master of the House.

2019

Launch of Rémy Martin Tercet, a unique blend of aromatic eaux-de-vie with fresh tropical notes. Created by a talented team, it reveals a hidden facet of the terroir and opens up a new avenue for cognac.

2020

Rémy Martin meets and exceeds the environmental goals it had set itself: 100% of our partners are committed to sustainable viticulture and 50% of our partners’ vineyards are already HEV certified, a target initially set for 2022.

2024

Rémy Martin celebrates its 300th anniversary.

A benchmark brand throughout the world

3rd

brand of cognac worldwide

20+

markets covered, including the US, China, the UK, Germany and South Africa

1st

worldwide by value for VSOP and equivalent (CLUB and 1738 Accord Royal)

1st

in volume and value in the US for VSOP and equivalent

3rd

in market share in China

45

medals won in the 2023-2024 financial year at international competitions, including 18 gold or equivalent

Rémy Martin teams in actions

300Th Anniversary Coupe 3

Exceptional limited editions

Available in a very limited edition of just 6,724 bottles worldwide, the Coupe 300th Anniversary was created by Cellar Master Baptiste Loiseau from Rémy Martin’s “Réserve Perpétuelle”, a collection of exceptional eaux-de-vie made exclusively from Grande Champagne terroir and handed down through generations of Cellar Masters. Born 300 years ago under the sign of the dragon, Rémy Martin also celebrated Chinese New Year in 2024 with a limited-edition collection of Rémy Martin XO, VSOP, 1738 Accord Royal and Club, presented in gift boxes celebrating the dynamic association of the centaur with the dragon.

76762 Remy Usher Square 1A

A year of noteworthy partnerships in the US and China

In the US, Rémy Martin once again teamed up with international artist Usher to produce the “Life is a Melody” campaign, featuring Rémy Martin 1738 Accord Royal and, for the first time, Rémy Martin XO. Launched in the US and then internationally, the campaign generated over 630 million media impressions and more than 3.7 billion press impressions, almost 30 times more than in first partnership with Usher.
In China, Rémy Martin rolled out a new campaign to mark the launch of the new packaging for Club, featuring the famous Chinese actor, Li Xian. 3D advertisements were broadcast in several large Chinese cities, generating over 615 million views and more than 5 million discussions on social networks.
Still in China, Rémy Martin partnered with the cult series “Blossoms Shanghai”, with 13 minutes of product placement for Rémy Martin XO throughout the season, generating 11.9 million impressions for the brand and almost 121,000 engagements.

Kv Remy Martin Xo Night

Rémy Martin XO launches two innovations, XO Night and XO 50 cl, supported by unprecedented visibility

A new addition to the range launched in December 2023, Rémy Martin XO Night has quickly found its place at the heart of night-time celebrations, becoming a staple for club nights with its new mirrored decanter.
The new XO 50cl format, launched in September 2023 in collaboration with Chinese celebrity Janice Man to coincide with Jingdong’s Super Brand Day and revealed through an immersive experience in Changsha, has also enjoyed great success. The launch campaign generated over 158 million impressions and more than 1.2 million engagements.

Our brand portfolio

Remy Cointreau Rapport Annuel 2024 La Vie Des Marques

Discover

Rémy Martin, a historic player in the sustainability of terroirs

Medium Remy Martin Photo Visuel Image Remymartin Cfc Csr2743

Linking up our ecosystem

Since 1724, Rémy Martin’s dream of producing exceptional cognac has always been intimately linked to respect for the terroir and all those who give it life, in all facets of the cognac ecosystem. After the Rémy Martin estates obtained High Environmental Value certification in 2012, the Maison started getting its partner winegrowers committed to environmental certification in 2014. Today, 100% of them are taking part in this initiative and 60% of their vineyard area are certified. The Maison aims to source 100% of its eaux-de-vie from certified winegrowing terroirs by 2028.

Medium Remy Martin Photo Visuel Image Vineyards Reemy Martin 12

Towards regenerative viticulture

Today, to protect the terroirs of Grande and Petite Champagne from the effects of climate change, the Maison of Rémy Martin is going one step further and engaging in regenerative viticulture – the only way to guarantee the highest quality eaux-de-vie needed to make exceptional cognac for the next three hundred years. Taking a holistic approach, regenerative viticulture focuses on the health of the vine in constant balance with the natural world around it. This method paves the way for the future, as healthy, more resistant soils retain more water, restore biodiversity and capture more carbon.

Web Remy Martin Photo Visuel Image Harvest 17

An enduring pioneering spirit

While the Rémy Martin estates are already in transition to agroecology, with the aim of converting 250 hectares by 2028, the ability of the Maison to involve its partner winegrowers in the process is also a decisive factor. To ensure that they are fully trained in regenerative viticulture by 2030, Rémy Martin has developed an exclusive programme led by the in-house teams and external experts. For now, the Maison has set up a pioneering group of eight winegrowers from Alliance Fine Champagne to test, learn and communicate about their own transition.